BUSINESS DEVELOPMENT & MARKETING STRATEGY
Value Capture & Creation
| Strategic Marketing | Public Relations | Branding | Market Research | White Papers | International Engagement Strategy |
From a product or branding development project, through to a detailed marketing plan or integrated communications strategy, or perhaps you need a little PR help (LinkedIn, media releases & pitching, academic product or supporting research articles), some consumer behavior insights or maybe something else...our definitive processes will extract, highlight and determine your true path to market.
| Export & Import Scoping | SWOT & Competitor Analysis | Growth Strategy | Workshop Facilitation | Academic & Industry Research |
Your business strategy should clearly define and articulate your vision, mission, goals, objectives and tactics. We develop or help you explore, debate, collate and facilitate strategic business planning document that has meaning.
| Approved Export Marketing Development Grants | Grant Assessment, Alignment & Applications | Stakeholder Consultation |
Just don't have the time to research, filter, interpret or write grant applications? We do! We will identify and target grants that could accelerate your growth. Infrastructure, innovation, marketing, business development, export access...the list is endless...get in touch...
| Site Audit | Cultural Education | Visitor Experience | Bench Marking | Way Sign | Web & Collateral Translations |
With vast experience in site visitations through many business judging roles, including national awards, our Australian and/or Chinese site visit expert can assist you in targeting and activating your visitors, customers or clients.
| Brand Development | Focus Groups | Logo Creation | Story Boarding | Brand Audit | Integrated Branding Strategy | Qualitative Analysis |
After developing many product and business and organisational brands, we understanding the process of working with internal departments and external stakeholders to develop meaningful brands that resonate and create affinity with people.
| IP Search & Procurement- Trademark, Domain, Company & Business Name | International Marks, Domains and Company Search | Targeted IP Strategy | NewCo IP Packages |
Intellectual Property is a key component in creating immediate and long term value for your products, and your business. Many businesses don't invest early, and find that they either are contravening others which becomes costly, or have limited growth ops through the selections they have made. Also you can stop copy-cat startups who are seeking to leverage off your success and take market share. Invest, protect, prosper with IP-Me.